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the1

Saturn=opel

23 posts in this topic

totul despre combinarea OPEL_SATURN

http://www.businessweek.com/magazine/conte...51/b3863066.htm

Commentary: Can Opel Make Saturn Sparkle?

GM is turning to its European cars for salvation. It may be the last best hope

For years now, General Motors Corp. (GM ) has tried to drag its Saturn Div. into the black. While Saturn's sales have rebounded somewhat from the lows of the late 1990s, they aren't rip-roaring. With only three models, Saturn sales will drop 3% this year, to about 273,000 vehicles roughly where they were a decade ago. Meanwhile, losses will hit roughly $1 billion. So why bother investing in Saturn if it doesn't make money? For one thing, Saturn remains one of the rare U.S. carmakers to attract import buyers. For another, consumers love its no-pressure sales tactics. That's why Robert A. Lutz, GM's vice-chairman for product development, dismisses critics who say Saturn ought to be shut. He calls revitalizing Saturn "one of our top priorities."

Problem is, GM can't afford to lavish money on fixing Saturn. Instead, BusinessWeek has learned, the auto giant is turning to its European subsidiary, Adam Opel (GM ), for salvation. GM is already relying more on Opel, using the platform for its Vectra midsize sedan to build a replacement for Saturn's slow-selling L-series in 2006. More important, starting in 2008, Opel will develop as many as three models it will sell under its brand at home and as Saturns in North America. The idea is to share development costs while bringing European sophistication to Saturn's faded brand. Saturn marketers have said they'd like to position the company between Volkswagen and Honda Motor (HMC ). It's a risky plan, but one that GM badly needs to get right. Says a GM exec: "If this makes it, Saturn will survive."

The strategy, which the GM board may approve in January, faces big hurdles. The Saturn cars would be engineered in Germany and built in the U.S. While that makes sense on paper, previous efforts by GM, Ford Motor Co. (F ), and others to create cars for different global markets built on shared platforms have been costly failures. And GM's efforts to sell rebadged Opels in the U.S. have fizzled.

Moreover, Opel itself has been in a slide for years, raising questions about whether it has the ability to create cars jointly for Saturn. In the 1990s, after GM had the German company develop cars for new markets in South America and Asia, it lost its focus in Europe. Quality slipped and Opel missed big shifts as the market moved to diesel, wagons, and convertibles. Now, it's starting to recover on the strength of some new vehicles; GM's shift of new car development for emerging markets to its Asian affiliates has also helped. Losses are shrinking, quality is up, and Opel's European market share is expected to hit 9.6% next year, up from 9.3% in 2003. Says James N. Hall, an analyst at AutoPacific Inc: "Opel's products are getting better." Still, forcing Opel to again take on global design chores could put that recovery at risk.

GM also must avoid repeating mistakes like those that doomed the current Saturn L-Series sedan, launched in 1999. Opel engineered the car using the underpinnings of its Vectra midsize car. While the Vectra was a solid seller in Europe, GM restyled it to look like the bland Saturn S-Series compact. GM also softened the ride, eliminating most of the sporty driving dynamics that draw buyers to German cars. The upshot: With neither the desired cachet of a Volkswagen nor the unquestioned quality of Japanese cars, the L-Series bombed.

This time, GM insiders say, it will be done differently. For the cars set to come out starting in 2008, Opel designers will work with their U.S. colleagues to fashion cars from scratch. But most of the work will be done in Europe. The new models will include a small SUV, a replacement for the Saturn Ion compact, and a new midsize car that resembles the Opel Vectra. GM sources say future Saturns will feature Opel's European styling and driving performance so they will stand out from GM's U.S. models.

Still, 2008 is a long way away. Meanwhile, GM is adding new cars to fill out Saturn's lineup. Next year, the Relay, a U.S.-designed minivan will appear. The following year, Saturn will likely roll out a small sports car built on the same platform as the new Pontiac Solstice roadster, but styled in Europe. And besides replacing the L-series with the Vectra platform, Saturn will sell a crossover SUV engineered and designed in the U.S.

GM's strategy for Opel isn't perfect, but it beats the alternative. "It's better than what Saturn would have had any other way," says Hall. If Opel can give Saturn some good cars, Saturn may once again become a viable American brand.

Will GM Import the Opel Astra as Saturn's ION Replacement?

SaturnFans.com • February 16, 2006

The Beacon Journal reports that General Motors will build a new Pontiac small car, not the rumored Saturn ION replacement, at GM's Lordstown, Ohio manufacturing facility. GM made the announcement at the 2006 National Automobile Dealers Association annual meeting in Orlando, Florida earlier this week.

Production of the 2007 Pontiac G5 coupe will reportedly start on June 19th of this year. "The vehicle is based in large part on the Pontiac Pursuit," Pontiac spokesman Jim Hopson told the newspaper. The Pursuit is a rebadged version of the Chevrolet Cobalt that's sold only in Canada. Lordstown already builds around 25,000 Pursuits and 300,000 Cobalts annually. This announcement calls for an additional 25,000 G5 coupes to be built each year. Jim Graham, president of United Auto Workers Local 1112, said that the UAW had been pushing the company "for a long time" to build the G5 at Lordstown. The vehicles are all based on the GM Delta small car architecture.

What does this mean for the next-generation ION replacement? It was originally rumored to move to Lordstown after production of the current ION in Spring Hill, Tennessee ends later this year. Those plans were reportedly shelved last fall when word leaked out that the ION replacement had been cancelled. Now, the manufacturing facility and arrival date of Saturn's next small car is still up in the air. "It appears that Lordstown will not be considered for a redesigned Saturn ION car," the paper reported Graham as saying. So where does this leave Saturn?

Incidentally, sources tell SaturnFans.com – and a search of the U.S. Patent and Trademark Office's website confirms – that Saturn has registered the name 'Astra' with the organization. Astra is the name of the Opel small car sold in Europe. GM executives have gone on record saying that Saturn and Opel will collaborate on new models. Saturn will ship a version of its SKY roadster to Europe as the Opel GT beginning next year. Will GM import the Astra to the United States as the ION replacement? Perhaps. Such a move would give Saturn almost instant access to a new small car that would be unique in the North American market, and it would circumvent any production issues that GM is facing. Currently only Lordstown and Spring Hill are configured to build GM Delta-based vehicles in the United States; the Spring Hill line is scheduled to be shut down and retooled at the end of this year.

But what will Saturn customers think about owning an "imported" Saturn? It would certainly be an ironic twist in Saturn's storied past as a home-grown American import-fighter. Click here to post your thoughts and to read what other SaturnFans.com visitor have to say.

Saturn Aura (noul Opel Vectra?)

a.jpg

Modelele Opel vor fi clonate in proportie de 99% pt a deveni Saturn-uri. O idee buna, pe care GM trebuia sa o aplice de foarte multi ani. Opel va salva GM?

Astra H va fi lansat si produs in State in doar cateva luni, ca Saturn, pt a revigora marca, dar si pt a impulsiona vanzarile concernului, compactele GM actuale vandute in America de Nord fiind extrem de ''prafuite'', mai ales ca design.

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Vezi ce zic pe aici baietii astia, ca par ca stiu ce spun....

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Da, Saturn e pe duca...ramane acum sa vedem daca americanii vor prefera un H...desi sincer la motorul de 200 CP poate pun si ei o cutie automata, pentru ca altfel, bye-bye vanzari...roadsterul nu stiu daca o sa se cumpere deoarece Pontiac Solstice arata parca mai bine...

Ramane se vedem acum...

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Opelul nu sunt primii care fac asta.......anu trecut parca sau acuma 2 ani si fordul a facut acceasi chestie.......au introdus pe piata america modelele europene. Nu inteleg de ce nu fac si invers.....modelele americane pe piata europeana si eventual cu motoare diesel

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Care modele? SUV-urile sau sedan-urile uriase?

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Camionetele cu roti duble :D

Ar avea un real succes in Bucuresti...

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@the1: Nu stiu toata lista. Sedanurile.....stiu sigur ca mondeo l-au lansat si acolo sub un alt nume. O sa mai ma interesez

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Vechiul Mondeo s-a vandut in State sub numele Contour. Actualul Mondeo nu a mai ajuns in State. La fel si Focus 2, in SUA inca se mai vinde prima generatie.

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pic27611zs.th.jpg

Am vazut zilele trecute filmul Basinc instinct 2.

Cand aratau imagini din oras ....pe parcursul filmului ,am vazut in 2 secvente Opeluri Astra H ,unul daca imi aduc aminte era un silver ...sa nu ma intrebati ce echipare :D ca nu am fost atent .

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Pai... actiunea se desfasoara la Londra. E normal sa apara si cate un Vauxhall Astra, e destul de popular la englezi. De fapt, Astra H si Focus 2 sunt un fel de masini nationale/populare pt ei.

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totusi spatele difera.......si chiar imi place gentul asta de stopuri mai mult decat actualul

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Azi tocmai am vazut un opel GT = Saturn Sky care arata foarte bine.......se aduce doar pe comanda si dureaza 7 luni!!!!! deci noi cu astra doar 3 e foarte bine. Pretul e undeva in jur la 23.000 $

De asemenea am vazut in trafic si vechiul kalos actualul Aveo cu motorizare de 1.6

A fost foarte interesanta reactial lor cand le-am zis ca masina mea merge 60 mile la galon :D

Edited by tudor

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Saturn Sky a fost votata drept cea mai gay masina in SUA. Votul avea rolul de a exprima preferintele auto ale persoanelor ghei.

Dintr-o data, nu-mi mai vine sa o cumpar!

Primele 10 masini gay ale anului 2006

1. Saturn Sky

2. Toyota Yaris

3. Dodge Caliber

4. Volkswagen Jetta

5. Toyota Camry

6. Audi A3

7. Toyota Prius

8. Saab 9-3 (berlinã ºi cabrio)

9. Pontiac G6 (berlinã, coupe ºi cabrio)

10. Mazda MX-5

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Mda... nu cred ca asta te-ar putea impiedica sa-l cumperi, daca ai banii si vrei neaparat un Sky... :P Nu cred ca te vei transforma brusc intr-un tip extrem de gay daca iti iei un Sky. :D

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